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PwC Kids Digital Media Report 2019

Based on field research with many of leading top kids brands and agencies, PwC’s 2019 report estimates that the global kids digital advertising market will be worth $1.7b by 2021, driven by the dramatic increase in the number of children going online.

  • It is estimated that the global kids digital advertising market will continue to grow in excess of 20% p.a
  • Over 40% of total new internet users globally in 2018 were children
  • By 2021 forthcoming digital privacy laws will cover approximately 800m kids around the world

Commissioned by SuperAwesome, this report is essential reading for all digital media professionals operating in the kids digital media ecosystem.

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