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SuperAwesome makes the Internet safer for kids

Our kidtech is used by hundreds of brands and content-owners to enable safe, digital engagement with the global kids, teens and tweens audience.
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More than 170,000 kids go online for the first time every day!

That is just over two kids every second! However, the Internet was not built for kids. So when kids go online to watch videos and play games, they end up on sites and apps which don’t consider their safety or data privacy rights. Brands and content creators that want to interact with kids are obligated, by law, to offer safe and compliant experiences. Following this obligation not only helps kids, but also ensures the company doesn’t end up in negative headlines or pay severe fines.

$670 BILLION

PER YEAR IN FAMILY PURCHASES ARE INFLUENCED BY KIDS

~2016, Forbes, Complete Guide To Generation Alpha

20%+ GROWTH

OF KIDS DIGITAL ADVERTISING MARKET (P.A. 2018-2021)

~2019, PwC Kids Digital Media Report

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Who we are

SuperAwesome has built kidtech to make the Internet safer for kids and to also ensure that your company will be compliant with kids data privacy laws. Our technology is built specifically with total digital privacy (COPPA/GDPR-K) for children in mind and reaches almost half a billion kids across North America, Europe, LATAM and APAC. SuperAwesome ensures brand experiences for kids are safe, effective and entertaining.

12___ BILLION

Monthly kid-safe digital transactions

800+ MILLION

Kids protected by privacy regulations

250+ ______

Top kids' brands trust SuperAwesome

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When advertising to kids consider
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Data Privacy

SuperAwesome helps you understand COPPA and other kids data privacy laws around the world, including the California Consumer Privacy Act (CCPA) and GDPR-K for Europe. Learn the best standards in digital kids marketing with KidAware.

 

Learn more about KidAware

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Advertising Experience

The Children’s Advertising Review Unit (CARU) provides guidelines for the appropriate form and content when messaging to kids. SuperAwesome's SAFE AD watermark certifies which ads are safe for kids to click on.

 

Learn more about SAFE AD

What's at risk?

 
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Fines

Fines under COPPA can be quite hefty. At the moment, fines are $40,654 per violation.
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Litigation

A potential COPPA breach can also lead to considerable litigation costs.
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Brand Damage

COPPA breaches can also result in negative PR, which can lead to significant brand damage.

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How kidtech works

The SuperAwesome Cloud is the go-to platform used by the digital kids industry for kid-safe advertising, social engagement, content creation, and parental consent. Built for the specific needs of the kids audience, our technology delivers digital functionality with a ‘zero-data’ design to ensure total safety for kids, while guaranteeing kids’ data privacy compliance. Hundreds of the world's top brands and content owners use the SuperAwesome Cloud to safely engage with over half a billion kids every month.

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AwesomeAds

Create awareness amongst kids through video and rich media formats in a kid-safe, effective and fun way.

Click here to see more

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KidSafe Social Video

Use the reach of social video platforms to create awareness with kids, tweens and teens through pre-roll buying.

Click here to see more

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SuperAwesome Creators

Use influencers, content and our expertise to create engagement with kids, tweens and teens.

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PopJam

Use our kid-safe social engagement platform to get a deeper engagement with kids, tweens and teens.

Click here to see more

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Kids Web Services

Create great digital experiences for kids, teens and tweens while our technology helps you with compliance.

Click here to see more

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Design Gallery

Get help from ideation to execution with kid-safe, effective and fun solutions from our design specialists.

View Creative Gallery

SuperAwesome delivers
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Trusted by over 250 brands
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Kids are everywhere. So are we.

To find out more about how we can help you, please get in touch.
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